Your cannabis brand has proven it can survive. Now let’s make it grow.

This is for ancillary cannabis brands — seeds, genetics, labs, brokers, equipment manufacturers, or any business that sells into the cultivation market.

Specifically, this works best if:

• You’re doing $400K–$1.5M in annual revenue
• You’ve been in business at least one year and have a proven product in market
• Growth has stalled, margins are compressing, and you’re not sure which lever to pull
• You need more out of your existing clients AND new customers coming in the door

If that’s you, keep reading.

Strategy you can actually use. Execution you don’t have to do alone.

Most advisory relationships are one-directional: you pay for expertise, you get recommendations, you go figure it out. That’s not how I work.

When we work together, you get regular strategy calls, written plans and frameworks, async access (Slack, email, or text), and where it makes sense, I get into the work with you — not just in the room while you do it.

What we typically work on:

• Revenue growth — more from your existing clients, new customers through the door
• Margin improvement — pricing, packaging, cost structure, offer design
• Sales process — how you convert leads, how you pitch, how you close
• Positioning and messaging — why you, why now, why over the alternative
• Content and visibility strategy — being findable by the right buyer in this space

The edge I bring:

I don’t come to this from the outside. I’ve spent 10 years in cannabis simultaneously as a business builder, a grower, an extractor, and a consumer. I know the grower market from the inside. I know what your customers read, what they trust, and what actually moves them — because I’m one of them. That’s not something a generalist consultant can replicate.

Engagement structure: Mix of ongoing retainer and project-based work. Typically 3–6 month minimum to do this right. Pricing discussed on the discovery call.

You’ve built something worth talking about. I’ll help you say it.

Some cannabis founders don’t need strategic advisory. They need to get their expertise out of their head and into the world — in their voice, with their credibility, in the formats that actually grow a business.

That’s ghostwriting.

I help cannabis founders articulate their value. Social posts become books. Podcasts become newsletters. One conversation becomes a content engine. Your expertise, in the format that works hardest for your business.

What ghostwriting looks like in practice:

• Short-form: LinkedIn content, social posts, weekly thought leadership in your voice
• Long-form: Co-authored books, ebooks, guides, and resources that establish permanent authority
• Occasionally: Landing pages and sales copy when the content strategy needs teeth

Who this is for:

Founders who already have deep expertise — and need help making it visible. You know what you know. I help you say it in a way that builds trust, grows your audience, and converts.

Why Ben

He works from both sides.

Most cannabis consultants come from business — they study the industry and advise on it. I’ve spent 10 years building cannabis businesses AND living as a grower, consumer, and extractor simultaneously. I don’t need to research your customer. I am your customer. That embedded perspective is the thing you can’t hire generically.

He speaks both languages fluently.

A Masters in Strategic Communication from the University of Missouri, 10+ years of cannabis journalism and content — plus deep technical fluency in cultivation, genetics, extraction, and IPM. I can hold a conversation with your grow team in the morning and your sales team in the afternoon without losing anything in translation.

He’s built real things with no blueprint.

CannaVenture (50+ events across 7 seasons), Discs-N-Dabs (9 events), GrowHort, and Shortcut Sessions were built from scratch, with no playbook. Events, courses, communities — I know what it costs to build a brand in this space. The operational realities, the margins, the moments where you figure it out or you don’t.

He works both rooms.

Everything I build — books, courses, newsletters, events — creates value in two directions: it serves the growers your brand is trying to reach, and it positions you as someone who understands them. Clean Growing is a Top 100 Amazon bestseller that your customers buy. The Hobby Grow newsletter reaches 2,700+ cultivators weekly. When I create content for your brand, it lands because I already have credibility in the room you’re trying to enter.